There is a new vocabulary in town!
In case you have no clue what that means here is your Wikipedia definition:
“The pivot or pivot element is the element of a matrix, an array, or some other kind of finite set, which is selected first by an algorithm (e.g. Gaussian elimination, Quicksort, Simplex algorithm, etc.), to do certain calculations. In the case of matrix algorithms, a pivot entry is usually required to be at least distinct from zero, and often distant from it; in this case finding this element is called pivoting. Pivoting may be followed by an interchange of rows or columns to bring the pivot to a fixed position and allow the algorithm to proceed successfully, and possibly to reduce round-off error.”
Thanks Wikipedia but you did not help. For those of you who got the point after reading it only once: “Do you wanna work for us?” or merry me?
Well, let me try again in my own words. Pivoting is quite a new phrase that is used in Eric Ries´s “the lean start up” movement. (This is the holy church of startup-land). It is centred around the believe to get into the market as quickly as possible with a minimum viable product (MVP), measure the response of customers through customer development, iterate quickly, and if you don’t see a sustainable business in the offering, PIVOT. So pivoting means: to change what does not work yet.
Making it work!
Here is an example that everybody can understand. Lets imagine a guy. Handsome, smart, Italian. Lets call him Alessandro. (Of course this has nothing to do with my beloved friend and Co-founder Alessandro Petrucciani!!). Let’s say Alessandro has all the capabilities needed to find himself a beautiful girlfriend. What he does not know is that his haircut is absolutely unbearable. This sole weakness makes him walk home alone every day. He walks out talks to a lot of girls, entertains, he is a fun guy that everyone likes to hang out with but.. well.. he often (very often) comes back home alone.
But Alessandro is smart! He is a Pivoter! Trying out new pick up lines, perfume and clothing did not work. But he was listening to his friend’s feedback. He understands his weakness and adopts! He cuts his hair and never walks home alone anymore.
What pivoting doesn’t mean is to discard your idea or vision. What it MAY mean is to change something you were very convinced of. And trust me this is not very easy. On the contrary! This is one of the scariest things to do. Probably because if you need to pivot you first need to admit that your product has a problem.
I believe it is quite common for start-ups to have those down moments when you are wondering why things do not turn out your way.
But then you think about your product, your vision, your amazing team and all of a sudden you get this “goosebumps” and you are reminded that you have your future in your hand and you are capable to make it! That’s the point where you get up again and start to think, test, measure and adopt.
Pivoting is not a foreign concept to Klash. We are pivoting every day and we are taking decisions that are not easy to make. But guess what.. So far our app only got better. Have a look yourself! Check out the new skirmish. Now you can challenge the whole world and the new crowd voting makes competing even better. Check it out!
Well that’s it again..
Do not be afraid of change and cut your hair if you need to!